About Us

Karen Goold is our lead Personal Coach for Assiem Ltd (which Assiem Personal Coaching is part of).  

Karen Goold

As well as providing Personal Coaching, Karen also has a complementary service as an Executive Coach for managers and senior managers.  

After leaving the corporate world in 2009 to set up Assiem Ltd, Karen trained in a number of management and coaching techniques and found that she had a passion for helping individuals improve their confidence and self-esteem, including overcoming negative beliefs, phobias and fears.  Hence why Assiem Personal Coaching services is so important.

Karen has an obvious enthusiasm for Neuroscience and has recently obtained the Certificate in Applied Neuroscience, providing an up to date understanding of how we can improve emotional stability, stress, motivation, creativity, insight, decision-making and learning.  This works well alongside her practitioner certification in Neuro-Linguistic Programming (NLP), Time Line Therapy™ and Hypnotherapy.

Karen has over 20 years’ experience up to Director level in operational management, client service and in management consulting. Established across the Financial Services industry and with blue chip/FMCG companies, Karen has a proven track record of delivering high standards of client service, productivity and efficiency improvements and operational risk awareness. Having managed small to large complex teams, Karen has be involved in developing leadership skills, communication skills and executive coaching to team members, new managers and senior management .

Working with Fidelity Investments for nearly 12 years, and for companies such as Coca Cola, Premier Foods, Buena Vista, Tropicana, Kraft, Neuhaus, Harper Collins, Allied Domecq, Bass and EMI, Karen has first-hand experience of the challenges and demands faced by everyone in the high pressured environments of today’s organisations. 

Karen is a practitioner of Applied Neuroscience and a certified practitioner of the Myers Briggs Type Indicator (MBTI), Neuro Linguistic Programming (NLP), TimeLine Therapy™ and Hypnotherapy.  

ABNLP Logo 2014A TLTA Logo 2014ABH Logo 2014

Karen also has the DBS Enhanced Certificate: Adult and Child Workforce Coach/Tutor